Privacy policy

Privacy Policy

Last updated: 18 February 2026

This Privacy Policy describes how fabledframing.com ("the Site") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from the Site.

1. Personal Information We Collect

A) Device Information

Examples: Web browser version, IP address, time zone, cookie information, pages and products viewed, search terms, and how you interact with the Site.

Purpose: To load the Site accurately and improve performance. We use Shopify's built-in analytics to understand site usage — we do not use any third-party tracking or analytics services.

Source: Collected automatically when you access the Site (e.g. cookies and log files).

Shared with: Shopify (our ecommerce platform provider).

B) Order Information

Examples: Name, billing and shipping address, payment information, email address, phone number, items purchased.

Purpose: To process payments, fulfil orders, arrange shipping, provide invoices and confirmations, communicate with you, prevent fraud, and provide support.

Source: Collected from you.

Shared with: Shopify, payment processors, shipping carriers, and other providers required to fulfil your order.

C) Customer Support Information

Examples: Your messages to us, order details, photos you provide of issues or damage.

Purpose: To provide customer support and resolve issues.

Source: Collected from you.

2. How We Use Personal Information

We use your personal information to:

  • — Provide products for sale and process transactions
  • — Fulfil orders and arrange delivery
  • — Communicate with you about your order and customer service matters
  • — Screen for potential risk and fraud
  • — Improve and optimise the Site using Shopify's built-in analytics

3. Lawful Bases (UK GDPR / GDPR)

If you are in the UK or EEA, we process personal information under one or more of the following lawful bases:

  • — Performance of a contract — e.g. fulfilling your order
  • — Compliance with legal obligations — e.g. tax and accounting requirements
  • — Legitimate interests — e.g. fraud prevention and improving our services, where these do not override your rights
  • — Consent — e.g. marketing communications where required

4. Cookies and Similar Technologies

We use essential cookies provided by Shopify to operate the Site, such as remembering your shopping cart and preferences. We do not use any third-party advertising or analytics cookies. You can control cookies through your browser settings, though disabling essential cookies may affect how the Site functions.

5. Sharing Personal Information

We share personal information with service providers to help us deliver our services, including:

  • — Shopify — our ecommerce platform
  • — Payment processors — to process payments securely
  • — Shipping carriers and fulfilment providers — to deliver your order

We do not share your personal information with any third-party analytics or advertising services.

6. International Transfers

Your personal information may be processed outside the UK or EEA (for example in the United States and Canada) by Shopify, our ecommerce platform provider. Where required, we rely on appropriate safeguards for international transfers, such as contractual protections, in accordance with applicable data protection law.

7. Retention

We keep personal information only as long as necessary for the purposes set out in this policy, including to complete your order and provide support, and to meet legal, tax, and accounting obligations.

Retention periods vary depending on the type of data and legal requirements. You can request deletion where applicable, subject to any legal obligation to retain certain records.

8. Your Rights

If you are in the UK or EEA, you may have the right to:

  • — Access the personal information we hold about you
  • — Correct inaccurate information
  • — Request deletion (where applicable)
  • — Object to or restrict certain processing
  • — Data portability (in certain cases)

If you are a resident of California, you may have rights under applicable state privacy laws, including access, deletion, and portability where applicable.

To exercise your rights, contact us using the details below.

9. Automated Decision-Making

We do not engage in fully automated decision-making that produces legal or similarly significant effects using customer data.

10. Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will update the "Last updated" date at the top of this page.

11. Contact

Email: fabledframing@gmail.com

Mail: 34 Croyland Road, Wellingborough, NN8 2LB, United Kingdom

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or your local data protection authority.